Recent Posts From Eric’s Blog . . .
What Is Your Author Platform & Why Is It So Important?
It actually involves a lot, so I'll provide an explanation that summarizes it in as few words as possible but enough that'll give a basic understanding of it. There are varying degrees of interpretation of platform building so you'll probably hear/read about additional explanations from people knowledgeable on the topic, but for the most part you'll discover there aren't many differences. Here are some bullet points: The foundation starts with developing your own website & or blog, getting involved in Social Media using … [Read More...]
Interview with Jamie Smart on Developing The Inner Self
Today I have the great pleasure of being the host on Day 5 of the Virtual Blog Tour of author Jamie Smart whose book Clarity: Clear Mind, Better Performance, Bigger Results is celebrating its big Amazon launch March 12th through March 31st, 2013 at http://ClarityBook.biz. JAMIE SMART is an internationally renowned writer, speaker, coach, trainer and consultant. Originally from Canada and now based in London, Jamie shows individuals and organizations the unexpected keys to clarity—the ultimate leverage point for creating more time, better … [Read More...]
Author 101 University (March 7-10, 2013 – Los Angeles)
It's time, Rick Frishman & his team at Author 101 University have arrived in Los Angeles. As always there will be a great line-up of speakers, literary agents, and publishers! Will you be there? www.author101university.com Here's the last updated list of experts that'll be there to share their wisdom: TOM ANTION........................Internet guru SCOTT HOFFMAN.....................Mega literary agent RACHEL HANFLING...................Producer, Media Strategist and Trainer" (Produced at Oprah & Anderson Cooper) MARILYN … [Read More...]
Effective Book Marketing Tips
21 Ways To Market Your Book on Amazon
I'd like to share with you a wonderful resource that my friend and colleague (Shelley Hitz, the Self-Publishing Coach, http://www.self-publishing-coach.com), just recently finished . . . Shelley authored the book: "Marketing Your Book on Amazon" and is currently available on Amazon Kindle. There is a large number of authors and publishers that do not realize the importance of using Amazon's tools and resources to market their books. Amazon is one of the most utilized methods of creating a Bestselling book. However, a vast majority of … [Read More...]
Start Marketing Your Book Even Before It Is Done
It's never too early/soon to start marketing your book . . . so develop and implement a marketing plan months before the launch of your book. I'll go as far as suggesting your marketing should begin when you first put pen to paper! However, marketing doesn't stop once the the book has been released, but requires consistent attention well after. The following article from Lisa Shultz titled: "Start Marketing Your Book Even Before It Is Done" discusses this further. It's a great read and hope you feel worthy of sharing this with your … [Read More...]
Using Your Blog As A Virtual Hand Shake
It's the normal thing to do to shake hands with someone you've just met. So what happens when you first meet someone online? Tony Eldridge suggests that blogging can be used as a way of introducing yourself, it can be a virtual handshake if you will. Blogging can provide opportunities to network with your readers, fellow authors, your peers, experts & gurus, etc. The following article titled: "Using Your Blog As A Virtual Hand Shake" will show you how Tony used 5 methods on his blog to reach out with a virtual … [Read More...]
Author Platform 101
What Is Your Author Platform & Why Is It So Important?
It actually involves a lot, so I'll provide an explanation that summarizes it in as few words as possible but enough that'll give a basic understanding of it. There are varying degrees of interpretation of platform building so you'll probably hear/read about additional explanations from people knowledgeable on the topic, but for the most part you'll discover there aren't many differences. Here are some bullet points: The foundation starts with developing your own website & or blog, getting involved in Social Media using … [Read More...]
A Definition of Author Platform
Did you know that the success of your book depends on how well you've developed your author platform? So what does it mean to create/build an author platform? Well, it's not about self-promotion or bringing attention to yourself & it's certainly not something you can create overnight. An author and or publisher can establish an author platform by using any number of things such as visibility, authority, proven reach & target audience. You can read more about what an Author Platform IS and IS NOT from Jane Friedman's … [Read More...]
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