How to Set-up Pre-Orders on Amazon (for Print Books)

Technique using Amazon Advantage & Createspace

Back in January 2012, a Createspace forum member asked how to set up Pre-Orders on Amazon. I replied with an answer. Since then, that thread has grown to over 24 pages long, got approx. 147,474 Views & received 385 Replies! That 1 Createspace thread is by far the only place on the internet with the most information on how to set up Pre-Orders (for printed books) on Amazon. This method has worked for hundreds if not thousands of folks. I’m proud to admit that my students and clients experienced a 100% success rate using my process. As a matter of fact, a friend of mine (Eric Vogel) pointed out to me that Pat Flynn used the same process during the pre-launch of his latest book: “Will It Fly“! Pat explained in his blog post how he followed my advise from the Createspace thread. I was honored to have helped Pat in an indirect way with his launch strategy! My goal with this article was to condense all the information from that 24 page long Createspace thread, and update the step-by-step process so that it’s current and easier to follow. Enjoy!

For years, as long as Amazon has existed or at least as far back as I can remember (which was around the time I published my first book in 2008), listing an unpublished book with a future publish date (for pre-order) was actually nothing new for a ‘select’ few on Amazon. It was a little ‘secret’ that Mainstream/Traditional (‘The Big 6’) Publishers, including some mid-size publishers and well-known in demand authors were using this technique.

Pre-order Image

(c) Gustavo Frazao –

However, Amazon still remains indifferent to officially introducing a straight forward pre-order process for print books and as a result there has been limited information on any specific strategy that could work. Prior to discovering a way to set up print books for pre-orders on Amazon, I was frustrated that the process was clearly not available for indie publishers. After noticing other folks in the indie book publishing community expressing their frustration as well, I decided to look into the process a bit more thoroughly.

What is an Author Platform?

All of us whether we are authors, artists, coaches, speakers, etc., have something valuable to offer. You have an experience to share, you have a story to tell, you have a service to offer, you have a message to share. Yet it’s a challenge to get the attention necessary to reach those we want to help in order to make an impact and/or make a difference in their lives.

Train Platform

(c) Konstiantyn –

Perhaps you’ve never thought about writing being part of a business, that it involves marketing, platform & audience building. This requires that each of us find ways to find our tribe, attract the attention of our audience, expanding our reach & perhaps creating additional income doing what we love.

Self-Evaluate Your Author Platform With These 25 Questions

It’s 2016 . . . ! Thank you for joining my community. It means more to me than you know!

Business Team Meeting

(c) Syda Productions –

I’ve been told from folks within this community (the same community you are part of as a reader of this blog), that I’m very generous with my time and willing to assist those in need of help. I’d have to agree that that is a pretty good observation/assessment. Here is a comment from a member of our audience:

Eric is a rare mentor for self-publishing authors who is a subject matter expert on self-publishing and open to share secrets he has learned along the way. What makes Eric Van Der Hope amazing is his generosity to mentor new authors without making us feel ignorant, with complete patience. He is also a master with social media and all marketing mediums and uses it with honesty so you can trust him and his advice.” – Sudha Jamthe (author of “The Internet of Things Business Primer”)

I’m humbled … but most important I’m extremely happy that I’ve been able to add clarity for folks that want to share their message and ultimately make an impact on their audience.

7 Steps to Developing an Effective Author Platform

One does not obtain a creative writing degree simply because they need it. They get one because they want it, because it will be like it says on the brochure, hopefully teach them how to write a highly successful non-fiction/fiction book. But as an author, you don’t just get on the paying side of the fence just like that.

7 Steps to Developing an Effective Author Platform

(c) Sergiy Serdyuk –

In the digital age we live in, building a pure and wonderful relationship with others has also become equally important. So, how does one get there?

What is an Author’s Platform and How Do You Build One?

Having a ‘platform’ is often times hard to explain, but publishers and agents prefer that authors have one.