3 Book Design Keys for Greater Book Success

Joel Friedlander

Joel Friedlander

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The second expert speaker of the conference was Joel Friedlander. He talked about 3 keys that will guide your book design decisions, no matter what category or genre you’re publishing in or who actually does your book design work. By looking at the principles behind book design, you’ll discover the guidelines to sound book construction.

So If you missed Joel Friedlander’s presentation, here’s a brief synopsis:

Joel shared “Know These 3 Book Design Keys for Greater Book Succes“, they were:

  1. Design for readers
  2. Observe the conventions
  3. Be appropriate for your category or genre

You can read/learn more about this here:


Not sure where to start? Joel suggests following his #1 Action Step here:


If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still be able to attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions or cannot attend the summit/conference, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link: http://tinyurl.com/Digital-Publishing-Conference



Eric is a #1 International Bestselling Author, Ghost Publisher & Book Marketing Coach. He helps struggling content creators navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. More specifically, Eric helps writers, bloggers & authors find their tribe, build their platform, share their message & make a difference by transforming their message into a bestselling book. Hundreds of authors have benefited from his advice by publishing their own books successfully.

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