The internet is full of websites, blogs, forums, groups and other forms of media. By using these resources effectively you could market your book effectively and at little or no expense to you. By sharing your expertise and helping others you are in effect promoting yourself and your product. This can be done without selling yourself or your product directly to people, just make yourself available to help and offer advice. After a while you’ll find that people will be seeking you out more often and as a result they’ll most likely purchase your books and or products.

Regularly participate in forums and or groups that are the same genre as your book. Be helpful by offering your advice that would help the person asking the question. You are promoting yourself and or your book by simply leaving a small signature file or signature box at the end of your reply.

Marketing yourself and or your book via Guest blogging applies the same way. Look for well established bloggers preferably in your genre, and ask if you could be a guest blogger on their blog/website. Some will accept, some will not. Many website/blog owners are looking for legitimate people who can add fresh content to their site for their readers/subscribers to review. For the most part these website and blog owners will allow you to use a signature box at the end of your article. Readers that find your information useful will usually follow your links to your site and as a result this further exposes your book (in a good way) and thus increases the chance of selling more copies of your book.

Taking advantage of specific internet groups, like Google groups, including Yahoo Answers, will also work in a similar way. By answering the poster’s questions you’ll get the proper exposure and for the most part you’ll get targeted traffic via your signature file to your book website.

Article Marketing is an extremely powerful method to help promote and market your book. Once written, submitting to a variety of mediums on the internet can increase your exposure and attract readers and potential buyers/customers.

Writing good quality content articles starts with writng a catchy headline. This’ll grab the attention of the reader and encourage them to read it as well as pass it on and recommend it to their friends. Social media plays a large part in this as once a reader is attracted to your article, they’ll tend to tell their friends and their friends will tell their friends. These results can increase exponentially.

What are folks looking for on the internet? Information, and information in the form of articles. After you’ve submitted several articles, search engines will start indexing them. References to your articles will start showing up more and website owners will start using and recommending you and or your articles.

The most effective articles will not just grab the attention of the reader because it has good content (it’s answering the reader’s question by providing a solution) but it should also highlight the benefits. You’ll win the readers attention, and begin to build trust and credibility in their mind.

Your articles should have signature boxes at the end so that any reader who wishes to learn more will know where to look – your website or dedicated book website.