When choosing a topic to publish your eZine on, you need to consider some important success factors that can determine the flow and goal of your eZine.
The simplest topics to write about would most probably be based on a non-time sensitive type of content such as short tips, mini stories and interviews. Doing so will enable you to create content in advance so that you can conveniently dispense the information to your subscribers at a later time.
Topic-wise, you’d probably do well by catering to a starving market (niche) that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in on a demand that has been, is and will always be – there.
Relationships and dating are niches that have been on Earth long before the World Wide Web came into existence, for example. And, the food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill. 🙂
Having said that, you also want to have a steady stream of products or services of your own or an become an affiliate for someone/something you’d have no problem recommending so that you could endorse that product to your mailing list and as a result make a bit of money.
This is also the reason why the Internet Marketing niche will remain one of the hottest niches ‘out there’, as products and services are being created every day, 24 hours a day, 7 days a week. As long as Internet Businesses continue to be created and grow, there will always be needs to be fulfilled.
As with any other types of businesses, publishing your own online newsletter a.k.a. eZine, has its share of drawbacks in spite of several benefits it offers.
The purpose of this article is not to scare you away by explaining the disadvantages of publishing your own eZine, because the benefits are often more attractive. However, I share with you how you can easily tackle the cons (disadvantages).
One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you aren’t a gifted writer or you occasionally run out of ideas that results in maintaining your publishing schedule.
1 way to prevent this from happening is to create your content in advance. For example, you could compile 30 days worth of content in one day. If you aren’t blessed with adequate writing skills, you can outsource the writing task to capable freelance writers which you can find in a number of places via the web, such as www.elance.com or www.rentacoder.com. Even though you’ll have to pay for these services, you will be at liberty to take the credit for those written articles.
Alternatively, you can republish articles from article directories such as: www.ezinearticles.com. This is a free method that you can use for gathering content, provided you include the resource box of the original author and you’re sure that the article has republishing rights.
Hopefully you’ll understand how you can easily tackle the obstacle of creating content by using the methods described above without even having to write anything yourself, whether you decide to pay for it or not.
There are several advantages to publishing your own eZine. If these benefits appeal to you, then publishing your own paperless newsletter can be ideal for you.
The most obvious of benefits is that almost anyone can start publishing an eZine, it’s not limited to any 1 person. It can be an ideal part of your business and is very easy to start. There is no need to invest in it as if you were starting a brick and mortar business or have to invest in staff or heavy equipment.
In fact, you can do this from the comfort of your own home . . . the most important thing you will need to support this part of your business is using an autoresponder equipped with broadcast feature. When it comes to publishing your eZine, autoresponders such as www.GetResponse.com and www.aWeber.com are highly recommended.
In spite of the low start up cost and monthly fees, you can make a reasonable amount of money from several methods using your eZine issues. Just to name one method – you can use make money by selling advertising space in your eZine.
Most importantly, you get to build your own personal brand and spread your marketing influence, making you more valuable to product and service owners. This could result in developing working relationships with potential business partners and open up the possibility of participating in Joint Ventures.
Publishing your own newsletter/eZine can become one of the easiest ways to creating multiple streams of income as they can become great money making vehicles.