Effective List Building Techniques For Publishers & Authors

extra newsMethod #3 – Press Releases

Authoring and publishing your own book takes allot of effort, the success of your book hinges on how well you’ve targeted your market/niche and marketed it effectively. If you plan to sell many copies of your book, you’ll need to take advantage of every tool/resource available.

With so many other books having been published and many that are probably sharing/teaching similar stories/content as you, what is there that will set your book apart from the pack?

One simple answer should be the content of your book. People like to read well written books that have plenty of useful/enjoyable information but which they also have a genuine interested in. If you are able to provide this you’ll be well on your way to selling books and doing so successfully.

But what if you want to take that extra step to make your book into a successful bestseller? There is one simple tool that you can employ if you want to ensure that you will get more people to purchase from you – create an eMail list that potential customers and current customers can sign up for.

The mailing list allows you to do something that most stores wish they could do: attract visitors and then market products to them on their schedules so the hard sale does not seem so hard to swallow in their eyes.

Even with a small eMail list you will have a much higher rate of sales than if you were to forgo the eMail list all together, so what do you say – perhaps it is high time that you create one for your book/website.

Unfortunately we cannot go around and simply collect random names and eMail addresses to add to our eMail database, so it is up to us to first generate enough traffic for our website and then convert those visitors into eMail list subscribers.

There are tons of different ways in which you can get traffic to come – some ways, like pay per click advertising cost you some money while others like search engine optimization are totally free so long as you know what you are doing. However, both of these techniques are totally passive.

Try as you might, it may take you weeks or months before you actually see any of these techniques come to fruition as actual inquiries on your eail list. Instead, if you want to grab the ‘proverbial bull by the horns’ and rake in people by the droves right away, then you will have to do something a bit more drastic!

Bring In Press Releases!

There is a method that’s a tried and true technique that has been employed by businesses of all types for centuries. It’s Known as the Press Release, you can use this method to drive people to your book’s website almost instantaneously the moment someone picks up and publishes the release.

At this point you are probably thinking that such a technique is too good to be true and would be impossible for an indie author/ publisher like yourself – but the good news is that anyone can draft a press release and submit it to many of the major daily publications, both online and print based.

All it takes is a little bit of time and some know-how of what you need to include in your particular press release.

Drafting Out Your Press Release

The first aspect of a press release that you need to concentrate on is the actual content of the release itself.

Nobody wants to read some drab, boring press release – and certainly nobody will want to publish it in their periodical, so consider jazzing it up to include a lot of content that people who would be interested in your website would want to hear.

Include facts, figures, statistics and even plans of action for what you and your business plan to do in the future in an attempt to get people to check out your website.

Remember: DO NOT make it a sales pitch! People expect something newsworthy when they read from a Press Release.

While you should make the content as interesting to your potential customers as possible, it is important not to lie as chances are that your potential clients will check up on you over time to make sure that you are backing up what you say in press releases with what you are actually doing or have done.

Also, when writing the content, be sure to address your possible clients personally instead of addressing them as some vague demographic as far too many press releases tend to do. This will make the reader feel more comfortable because it’ll feel like the message has been personalized and will likely make him/her more inclined to visit your website.

Secondly, if you plan on submitting your press release to mostly websites who will publish it, then you should try to optimize it for search engines as much as possible.

Remember that the more aligned your press release is with certain keywords – the more it will be read by people in your target market, your subscribers & readers to your eMail list, your fans and your potential customers. By knowing/planning this ahead of time, your Press Release will be more effective.

However, do not overuse the keywords you have decided to focus on, as it will make for a very dry, boring and uninteresting press release that will not allow you to get the maximum number of visitors.

Once your press release has been written and edited, you will want to find some spots to post it. I recommend some of these:


Be sure to get into contact with places that you know will be able to distribute your press release to the masses, but also try and find some avenues of distribution that take advantage of RSS or Atom feeds.

Using RSS or Atom will allow your press release to be sent directly to the masses like the top headlines for the New York Times or Google News and it’s a great way for your book website/s to get the right kind of publicity. Taking advantage of this type of technology will help grow and develop a well-targeted responsive eMail list.

So there you have it, the basics for using a press release to gain as many visitors to your book website as possible.

Since you are looking to establish an eMail list from many of those visitors, be sure to have the link from your press release pointing to your Subscription List Page, your Opt-in page or Landing Page, as you do not want people to diddle daddle around on your website and lose interest before they sign up for your eMail list – and you will quickly find that your website will be successful in much less time than you ever thought possible!

Effective List Building Techniques For Publishers & Authors

mail3-100-100Method #2 – Paid eZine Advertising

Let’s discuss List Building Method #2 – Paid eZine Advertising. This method, if properly implemented can be an effective way to help generate traffic to your website.

Building a comprehensive email list is not only a beneficial technique for webmasters & online business owners but also for publishers and authors seeking to convert subscribers, readers, fans and potential customers into buying customers.

There is perhaps no better way to establish a massive database of potential clients than through an email list that contains the names and email addresses of many who have passed through your website, blog or membership site.

However, the problem remains that people must first visit your website/blog before they are able to sign up to your email list, and even the most novice of us know that driving an abundant amount of unique traffic to our website can be a daunting task!

Luckily enough, there are many ways of getting the traffic that we all desire. Some of these ways are free but may take a bit longer to amass hordes of people while other methods require you to pay a fee up front but seem to work a bit faster.

Whichever you decide is totally up to how much you feel you can make in your business as a publisher or author and how much you are willing to spend in an attempt to gain as much traffic – and as big of a mailing list, as you possibly can.

Paid Advertising Explained

Of the paid for methods of building your own email list and bringing gobs of traffic to your website, possibly the most successful is through paid eZine advertising techniques. The eZine is a relatively obscure topic for most people, and chances are that unless you are really into marketing and advertising you have never heard the name “eZine” mentioned before now.

Essentially an eZine is basically an electronic magazine that is published by a particular website. Different than a mailing list, an eZine is usually tightly linked to a particular topic or subject, so that everyone who has access to a particular eZine is interested in that one topic.

There are unique eZines for just about anything out there from how to build a successful website to how to find the best shoes to where are some of the best destinations for people who like to travel by boat. The possibilities for different types of eZines are endless, so the first step in any paid eZine advertising plan should be to find and research the different types of eZines that will fit into your site’s niche.

Sourcing Out For The Best Paid eZine Advertising

Once you find a particular eZine that you feel is the right media for your advertisements, you should contact the owner of the eZine and see if he is open to the idea of you sticking your advertisements in the eZine itself.

If the eZine owner is open to the idea of paid advertising, then you are good to go and you should start creating some advertisements immediately.

On the other hand, if for some reason the owner of the eZine is not interested in sticking your advertisements in (for any price) then you should simply move on to another eZine that is also well suited to your business.

My favorite all-time eZine resource is Directory of eZines. Use them, you will not be disappointed! http://www.DirectoryofeZines.com

Creating Your Own Advertisments

Now comes the tricky part for any potential paid eZine advertiser looking to enhance the membership of their budding email list – creating the advertisements themselves. The ads you make will have to be more than simple content if you want to unleash the full power of a paid eZine advertisement.

Remember that hundreds, thousands or sometimes millions of people will be viewing the eZine with your advertisement in it, and if you want a decent majority of those people to actually click your link, visit your website and subsequently sign up for your email list, then you will have to be especially clever with your advertisements. Even more so if you find that there are multiple advertisers competing with you in the same eZine issue.

Many people at this point will probably think that their best shot for successful paid eZine advertisements will be to advertise exactly what their website does, and why someone should pay any attention to it. Unfortunately, while this may be decent for some people, it is a practice that has proven to be unsuccessful for those looking to build an email list.

After all, if a person knows exactly what they are getting from your web service, then why would they want to visit your advertisement if they weren’t interested in your services?

That is all well and good if you are selling only one particular product, but you want to craft an email list.

So instead you need an ad that will piqué their interest in what you offer – something that will make them want to visit your website, sign up for your email list and come back for more again and again. This is the only way that you will find yourself able to maximize the payout from a paid eZine advertisement if you are trying to create your own email list.

The Maximum Opt-In Conversion Rate Solution

The solution to maximizing email list subscriptions through the use of a paid eZine advertisement is to give the people what they want – something for free or your services in a risk-free offer.

Whatever it is that you offer them for free is totally up to you, and in all honesty it does not really matter so long as you give only a rough idea of what your potential customers are getting for free in the advertisement.

You can give away anything from a free article to free research to a free one week subscription to whatever services you are trying to peddle. Just make sure that you let everyone reading the advertisement that if they visit your website they will be entitled to something cool totally free of charge.

Now, just make sure that the eZine advertisement you have created points directly to your email list sign-up page, tell your visitors that they have to enroll in your eMail list to receive the free gift and you are all set.

Oh, and be sure that at some point you do actually follow through with giving the people who sign up for your mailing list or you may have a few angry people in the following days. And there you have it, the start of your brand new eMail list as only paid eZine advertising can provide!

Effective List Building Techniques For Publishers & Authors

Article MarketingMethod #1 – Article Marketing

How many different email marketing lists do you belong to? If your mailbox is anything like mine, then you probably have subscribed yourself to quite a few during your browsing sessions online.

Whether the emails that you get are from other businesses that may be able to provide you with goods or services that you simply cannot get anywhere else for the price, for musicians who you like to keep an eye on in hopes that they will visit your city sometime soon or from bloggers who have great articles in your eyes – your email box is probably filled to the brim with notifications that you subscribed to at some point or another.

Now that you are considering moving into the realm of online marketing (more specific – online book marketing), it is high time that you learn to take advantage of the power of an email list and notification program. Potential clients and random visitors alike love notification lists, as it keeps them up to date on what you’ve got going on without them having to visit your website every moment of every day. People like things to be easy – and that is exactly what an email list is giving them – easy access to information on your website when they want it.

At this point in your career as a blossoming author/publisher, you probably do not know too much about the whole web design thing (or perhaps you do). However, even with your potential lack of experience, you have probably realized that it takes a well designed website with some killer content to draw people in and make them stick around.

While terms like article marketing and SEO may elude you, it does not take a rocket scientist to realize that you have got to have good, enjoyable, enlightening information on your website to make your guests, your readers and or your potential customers to stick around – and one of the best ways to do so is to be involved in an Article Marketing Program.

So What Exactly Is Article Marketing?

Quite simply it is just as it sounds – marketing your articles and taking advantage of articles written by other people to bring traffic to your own website. Because of the definition, there are two very different ways in which you can become a part of the article marketing phenomenon:

Submitting or Using.

Whichever method of article marketing your prefer is entirely up to you, although the former is much better way to attract traffic to your website and the latter should only be used in extreme situations.

Thanks to the wondrous power of the article marketing websites, there has never been a better time for you than now to become a better writer. Since you are probably already a writer, it shouldn’t be all that hard to do!

Writing Articles For Business Marketing

You see, in order to be able to take advantage of the amazing marketing potential of submitting to an article marketing website, you first have to be able to write your own articles.

For some of you who truly enjoy writing content all day long, this will not be a problem as you will be able to crank out great content in no time and flood the article marketing websites with lots of cool articles that everyone will want to have on their websites – easily getting your name out there so that you can start to establish a comprehensive email list of potential buying customers.

However, there is that problem that many people face who simply cannot draft an enjoyable document if their life depends on it. Perhaps you are tired of writing after completing your book, or you may have hired a ghost writer, if you are one of those types of people, the road to establishing an email list through article marketing will be long and arduous.

Eventually, you will be able to write an article that you deem worthy of submitting to an article marketing website. After some time you may even get a few hits on it and a few unique visitors to your website because of it.

But how much time are you willing to spend on something that may only net you a couple of people on your email list? Instead, why not try hiring a freelance writer (or ghost writer).

There are droves of them out there in cyberspace (check out http://www.Elance.com) who will work for relatively cheap rates and provide you with decent content (and if you don’t like what they have provided you with, you can always edit it).

Although many article marketing websites require that you write the articles yourself, if you have a ghostwriter do the dirty work for you, you can claim the article as your own and nobody will be the wiser.

Submitting To Article Directories

Once your article writing is finished, it is time to submit your work to an article marketing website. After it has been up there for awhile you will start to see people view it and you may even get a few downloads here or there. It is the downloads that you are really looking for, as it shows that someone found it interesting enough to put it on their website using your name, a link to your website/book, perhaps an email address and certainly some social media sites so that people will know who actually wrote the article in the first place. This will ultimately help a multitude of website visitors who may be interested in your content and also give them the opportunity to connect with you personally & ultimately bring your website more traffic.

Below, you’ll find a comprehensive list of some of the better article sites on the Internet. There are literally hundreds of sites, but these are the ones you should start with.

List of Article Directories:

Now, you can also use other peoples’ articles on your own website (but keep in mind that you are trying to direct traffic to your own site), so you’ll have to provide plenty of links to the original author’s website. However, there is a risk using this technique because you’ll be possibly driving people away from your own website before they get the opportunity to sign up to your eMail Opt-in List.

Getting people into your eMail Opt-in List through an article marketing plan can be tricky and arduous, but for the most part it is one of the more successful methods for establishing a good client base.

A lot of work must be done before you even think about posting that first article on an article marketing site, but once you are through with that all you have to do is sit back and watch as it brings in more and more potential customers to your website.

With each unique visit, there is another chance that person could sign up to your email Opt-in List. And we all know that the more people on your email list at the end of the day, the more people you’ll have the opportunity to sell your books to & ultimately maximize your chance for profits.

Effective List Building Techniques For Publishers & Authors

Mail IconList Building 101

List building is very, very critical to the success of any business – online or offline. And it applies whether you own a small, medium or big-sized business. Fortunately, the same can apply to publishers and authors who want to sell more books.

Brick-n-mortar companies invest a great effort in collecting prospective leads. Network Marketers often begin with writing a list of 100 names of people they know. An online business owner’s main focus is on building their Online Mailing List. As a publisher and or author, it’s just as critical to develop your eMail list.

List building doesn’t have to be as difficult as some attest to, as long as you know what to do, and how to do it. The aim of this article is to show you how to get started on building your own mailing list using multiple, unique and different techniques that add TARGETED leads to your database and at the lowest cost possible.

If properly managed you’ll begin to sell more books. I’ll introduce you to some techniques that you may be familiar with and perhaps some that you are not. You should be able to integrate one or more of these techniques into your list building strategy. The more methods you use, the better chance you’ll have with growing your list and getting the results that’ll help sell more books but ultimately develop a database of buyers that kep buying from you.

Building successful websites can be somewhat tricky – especially if your plans are to make those websites the cash generator for your business.

With so many other websites out on the world wide web, what is there to set your business apart from the pack?

One simple answer should be the contents of your website. People like a nice, professional & clean looking design for the sites that they frequent and they like to have plenty of enjoyable articles or copy to read that is genuinely interesting to them. If you’re able to supply these fundamental features, you’ll be well on your way to making it easier to sell more books.

In order to take the extra step to make your website attractive enough for your visitors, you’ll need a list of potential customers!

Before you can get someone to purchase from you, they need to know who you are, right? Or, they have to at least be aware of your “store” or the services you provide. List Building is finding leads, the people that have an interest in you (or your product), and this involves creating an eMail/mailing list (also known as List Building).

Your eMailing list allows you to do something that most stores wish they could do: “welcome in” your visitors, add value through your mailings (eg. via your eZine/newsletter and or blog), build credibility and ultimately trust. As a result you can then market/promote your book anytime you wish because you are not limited by store hours 🙂

Even with a small eMail list, you’ll have a much better rate of sales than if you were to not have an eMail list at all.

Unfortunately it’s not wise to simply go around and collect random names and email addresses to add to your eMail list. You need to attract targeted traffic to your website. Once you’ve accomplished this, you can then convert those visitors to eMail list subscribers when they opt-in to your eZine/newsletter and or blog.

There are a variety of methods you can use to generate traffic to your website. In the next series of posts I’ll discuss these List Building techniques. Here’s a list of the some of these methods:

  • Article Marketing
  • Paid eZine Advertizing
  • Press Releases
  • PPC Programs
  • SEO
  • Using Special Reports
  • Ad Swaps
  • Give away Events
  • Co-registration leads
  • Resell Rights

Advanced Techniques:

  • Affiliates
  • Joint Ventures
  • Book Launch Campagins
  • Maximizing your Mailing List

I’ll discuss how you can get started right away and explain how you can attract these subscribers so that they can be converted into buying customers.