Deciding the Nature of Your eZine

When choosing a topic to publish your eZine on, you need to consider some important success factors that can determine the flow and goal of your eZine.

The simplest topics to write about would most probably be based on a non-time sensitive type of content such as short tips, mini stories and interviews. Doing so will enable you to create content in advance so that you can conveniently dispense the information to your subscribers at a later time.

Topic-wise, you’d probably do well by catering to a starving market (niche) that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in on a demand that has been, is and will always be – there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came into existence, for example. And, the food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill. 🙂

Having said that, you also want to have a steady stream of products or services of your own or an become an affiliate for someone/something you’d have no problem recommending so that you could endorse that product to your mailing list and as a result make a bit of money.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches ‘out there’, as products and services are being created every day, 24 hours a day, 7 days a week. As long as Internet Businesses continue to be created and grow, there will always be needs to be fulfilled.

Eric is a #1 International Bestselling Author, Ghost Publisher & Book Marketing Coach. He helps struggling content creators navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. More specifically, Eric helps writers, bloggers & authors find their tribe, build their platform, share their message & make a difference by transforming their message into a bestselling book. Hundreds of authors have benefited from his advice by publishing their own books successfully.

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