Just a couple days ago (around July 12 – July 14, 2021), KDP added a new marketing tool to the KDP interface. It’s called A+ Content. It’s NOW available to KDP users. You can access the feature from a couple different places from within your KDP dashboard which I’ll share in a moment.
So what’s A+ Content?
It’s a feature that you can put on your book’s Amazon Product detail page which will help enhance the book listing. The feature allows you (the author/publisher) to add modules to the Amazon page, which gives you the ability to add marketing content to your listing to help sell your book. It can include pictures of your book interior, some sales copy mentioning the benefits of your book, endorsements and or quotes from influencers, etc. Basically, this feature helps by adding credibility, authority, social proof, etc., to motivate potential customers to become buying customers.
KDP explains A+ Content as the following:
“A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book. Add A+ Content to your detail page to make your book stand out, connect readers with your books, and share more about your author story”
