Whether you decide to publish your book the traditional way (via the large or small brick and mortar publishing houses) or you decide to self-publish, it’s advantageous to think through your publishing plan at the earliest time in the process of authoring your book.
You should be making it your priority to identify your ideal readers (the individuals searching for your information and who want answers to their questions) and you need to learn and find out how to reach these potential readers/customers. This is where your responsibility to start marketing your book begins!
For the most part, the success of your book is hinged on this aspect of the marketing process.
Most bestselling publishers & authors increased their chances of success exponentially by following this one strategy alone.
They learn how to focus on HOW to MARKET their book before they even write it.
Potential readers will have questions and how you decide to address their concerns in the book will have a direct effect on the market you are targeting and how well received it is or not.