eZine publishers today use any one or more of the 3 most commonly used eZine formats which I’m about to describe to you in this article.
Ultimately, you’ll decide which format is the best choice for you, though each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skills to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increasing your readership value, something that text eZines cannot do.
You can decorate your eZine format, change your fonts, include images, and much, much more. However, the drawback often faced with HTML eZines is that they often get trapped by spam filters before they even reach their subscribers’ inboxes.
The third and least used (but increasingly being used more and more) among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often makes up for it with quality readership.
Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.
Given the choices, however, you do not have to necessarily choose one eZine format over the other, as some eZine publishers do publish in more than one format.