Just a couple days ago (around July 12 – July 14, 2021), KDP added a new marketing tool to the KDP interface. It’s called A+ Content. It’s NOW available to KDP users. You can access the feature from a couple different places from within your KDP dashboard which I’ll share in a moment.

So what’s A+ Content?

It’s a feature that you can put on your book’s Amazon Product detail page which will help enhance the book listing. The feature allows you (the author/publisher) to add modules to the Amazon page, which gives you the ability to add marketing content to your listing to help sell your book. It can include pictures of your book interior, some sales copy mentioning the benefits of your book, endorsements and or quotes from influencers, etc. Basically, this feature helps by adding credibility, authority, social proof, etc., to motivate potential customers to become buying customers.

KDP explains A+ Content as the following:

“A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book. Add A+ Content to your detail page to make your book stand out, connect readers with your books, and share more about your author story”

Until NOW, this feature was only available if you had an account with Amazon Advantage or Amazon Vendor/Seller Central (although you’d have been required to have a registered your company as a brand, in other words having a trademark on your logo).

If you aren’t familiar with where the A+ Content would appear on the Amazon book listing, it’s located below the “From the Publisher” section. This exact location can vary depending on the marketplace you are looking at the book on, and most of the time readers will need to scroll down the Amazon book page to view the content.

Here are some examples of how some authors and publishers have integrated the A+ Content on their Amazon Book Detail Page…

Here are some examples of how A+ Content is used with Children’s Books:

• Goggles: The Bear Who Dreamed of Flying, by Jonathan Gunson
• Goggles and the Magical Bearplane, by Jonathan Gunson
• Tess, the Tin that Wanted to Rock, by Jay Miletsky
• Beware of the Nose-Biting Monster! by Jay Miletsky
• And So Much More: A Children’s Book Nurturing Strength, Kindness, Gratitude & Creativity, by Jessica Collaco
• Firenze’s Light: A Children’s Book about Gratitude, Compassion and Self-Appreciation, by Jessica Collaço
• Keeping Our Faith: An Adoption Story, by Becky Cummings
• Never Let A Unicorn Get Spots! by Diane Alber
• Never Let a Unicorn Scribble! by Diane Alber
• New House, Same Underwear: A Story to Help Kids Feel Excited About Moving, by Brenda Li
• The Unicorn Who Sold Zero Cupcakes (Ted and Friends), by Brenda Li
• What Should Danny Do? On Vacation, by Adir & Ganit Levy
• How to Catch a Mermaid, by Adam Wallace
• How to Catch a Dinosaur, by Adam Wallace

Here are some examples of how A+ Content is used with Business Books:

• The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment, by John Lee Dumas
• Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, by Russell Brunson
• Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams, by Jeff Walker
• Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller
• Marketing Made Simple: A Step-by-Step Story Brand Guide for Any Business, by Donald Miller
• The Vision Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business, by Michael Hyatt

You can start creating A+ Content from your A+ Content Manager which can be accessed from a couple different places from within your KDP dashboard:

• Your Marketing Resources Page: https://kdp.amazon.com/marketing/manager (you should be logged into your account).
• Click on the “Marketing” link top right of your KDP dashboard (that’ll also take you to your Marketing Resources page).
• For your active (published or ‘LIVE’ pre-order) book, scroll over the “…” and click on “Promote and advertise” in the drop-down menu (that’ll take you to your “Promote your book on Amazon” page).
• For your active (published or ‘LIVE’ pre-order) book, click on the “Promote and advertise” button (that’ll take you to your “Promote your book on Amazon” page).

The following is a snapshot of what my Marketing Resources page looks like with the A+ Content option enabled (you should be logged into your KDP account in order to access):

You can read more about Amazon’s/KDP’s A+ Content feature here: https://kdp.amazon.com/en_US/help/topic/GHL7P99B7AA543CN

You can read what the A+ Content Guidelines are here: https://kdp.amazon.com/en_US/help/topic/G4WB7VPPEAREHAAD

You can learn how to create and set up your A+ Content here: https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS

Here are some examples provided by Amazon/KDP on how A+ Content is used: https://kdp.amazon.com/help?topicId=GCKLH8V7ULLD5EXY

Here are answers to a few FAQ’s from KDP’s website:

Q: To which detail pages can I add A+ Content?
A: A+ Content is available for published KDP books. You can create one A+ Content project and apply multiple book ASINs to it, to add A+ Content to different format detail pages.

Q: Which Amazon marketplaces support A+ Content?
A: A+ Content must be created and published in each marketplace where you would like it displayed. From kdp.amazon.com, you can publish A+ Content in these marketplaces: Amazon.com, Amazon.ca, Amazon.com.mx, Amazon.com.br, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es, Amazon.in, Amazon.it, Amazon.nl, Amazon.com.au, and from kdp.amazon.co.jp you can publish A+ Content in Amazon.co.jp

The languages that A+ Content can be published in vary by marketplace. After A+ content is published, if your book is available in multiple marketplaces, we identify other marketplaces that support the language of your A+ content and copy a draft of that content into the applicable marketplaces where your book is live. Readers will see A+ Content depending on their language of preference. For example, if you publish A+ Content in Spanish on Amazon.com, only shoppers with Spanish as their language of preference on Amazon.com will see the content. Learn more about A+ Content marketplaces and languages: https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS#marketplaces

Q: Can I add A+ Content to my book’s detail page before the book is published?
A: No. But you can add A+ Content to the detail page of Live titles and pre-orders.

Q: How long does it take A+ Content to appear on my detail page after it’s published?
A: All content in compliance with our A+ Content Guidelines will appear on your detail page within eight business days. If your content requires changes, we’ll send you an email with further instructions.

This was a long time coming and a feature that wasn’t widely available to authors and indie-publishers. Now it’s an available feature for all authors and indie-publishers using Amazon’s KDP (Kindle Direct Publishing) platform.