Anatomy of an Amazon Bestseller Launch

Marnie Pehrson

Marnie Pehrson

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The fourth expert speaker of the conference was Marnie Pehrson. Achieving a “Bestseller” can potentialy change everything. The status of a “Bestseller” can help with credibility as well as recognition as an expert in your niche/genre. However, it’s becoming more and more difficult to achieve. However, Marnie will share how she was able to get her book to the status of #1 Amazon Mover and Shaker as well as how she achieved a #1 Bestseller in two Amazon categories. If you use the same strategies she ‘put in play’, it could dramatically improve your chances for bestseller success.

Marnie’s topic was “The Anatomy of an Amazon Bestseller Launch for Print and Kindle Books”. If you missed her presentation, here’s a brief synopsis:

Marnie explained how “Content might be King but your list is the Key to the palace door”.

The following are just 2 of the methods she focused on during her presentation:

1 – List Building should be a priority in the Marketing Plan/Strategy. It should be one of the first things you should be working on before your book even gets published.

2 – Building your Community, Your Tribe and/or Fanbase is extremely important and should be the top of your priority list. By buidling/creating a relationship with your fanbase prior to publishing it’ll give you a foundation/platform for folks to reach out to or go to once you start launching your book.

Here are a few tips Marnie shared on how to Build Your List:

  • Send a free offer to your potential readers and/or fans & ask them to share the information and opportunity out to their list and/or friends.
  • Use the ‘power’ of Social Media by sharing the information about the free offer via your Facebook, Twitter, LinkedIn Pages & other social media platforms.
  • Create a Win-Win-Win Situation . . .

You can read/learn more about this here (summarized by Christina Meade of Zoom Moving Pictures):

Not sure where to start? Marnie suggests following her #1 Action Step here:

If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still be able to attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions, cannot attend the Summit/Conference or you may have missed it all together, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link:

Eric is a #1 International Bestselling Author, Ghost Publisher & Book Marketing Coach. He helps struggling content creators navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. More specifically, Eric helps writers, bloggers & authors find their tribe, build their platform, share their message & make a difference by transforming their message into a bestselling book. Hundreds of authors have benefited from his advice by publishing their own books successfully.

Please note: I reserve the right to delete comments that are offensive or off-topic.