Morgana Rae’s “Financial Alchemy” Virtual Blog Tour Visit

Financial Alchemy

Financial Alchemy

Today I have the great pleasure of being the host on Day 6 of the Virtual Blog Tour of author Morgana Rae whose book Financial Alchemy: Twelve Months of Magic and Manifestation launches on Amazon on Wednesday January 23, 2013.

Morgana Rae is an internationally acclaimed life coach, speaker and author of Financial Alchemy: Twelve Months of Magic and Manifestation. Widely regarded to be the world’s top Relationship with Money Coach, she has been featured on ABC-TV, PBS, NPR, FOX News Radio, United Press International and The Wall Street Journal online, and is frequently a featured expert on programs with Deepak Chopra, Marianne Williamson, John Gray, John Assaraf and T Harv Eker. Named one of 2012’s Top Women in E-commerce by WE Magazine, Morgana has guided thousands of entrepreneurs, artists, healers and humanitarians to thrive in their purpose, attract more than they chase, and make things happen with ease, flow and synchronicity.

In her book, Financial Alchemy, Morgana walks you through her time-tested program to turn your personal Money Monster of scarcity into a Money Honey of abundance. The book is a self-guided system to help you uncover your limiting blocks to abundance, and transform your relationship with money using a SUCCESS FORMULA that keeps you on track and positively “magnetic”.

Yesterday, Morgana visited Dan Hanneman at, where they talked about charging less to help more, ridding yourself of the money monster and making money sacred

Today, I’d like to share with you a recent interview I had with Morgana when I got to ask her some questions on the subject of the basics of financial alchemy, getting published and how to set fees. I hope you enjoy it.


Eric Van Der Hope: Could you provide us with an explanation as to what financial alchemy basics are?

Morgana Rae: My definition of Alchemy is the transmutation of leaden human experience into spiritual gold. “Financial Alchemy” also happens to translate into material gold, and people making lots of money.

When I first did this ten years ago, there was nothing out there that was anything like my process. I really learned by testing it on thousands of clients over the last ten years, learning from experience what makes it work, and what makes it not work.

So the first distinction of Financial Alchemy is that I make money a person. There are a lot of great teachers out there who talk about “relationship with money” but they’re talking about a relationship with an abstract concept like “energy” or “an exchange of value”. Deepak Chopra calls money a “divine field of abundance.” All of that may be true, but I don’t know how to have a relationship with a divine field of abundance! I know how to have a relationship with a person.

It wasn’t until I imagined who my money was that all of my financial struggles made perfect sense. My original money person was so terrifying to me that I saw immediately why I couldn’t have it in my life.

Here’s the big secret: if you are having trouble with money, it’s not an accident. If you are not making enough, or you are losing what you get, or it’s causing fights; then you are in a relationship with a Money Monster. This monster stands in the way of what you want to have, what you want to do in life, and who you want to be. We must get rid of the monster.

And only when the monster is gone can you have a new relationship with money–also as a person. This new relationship is the very opposite of your monster. Someone you can love and trust. Who loves you and guides you to your highest good. Someone you WANT in your life!

It’s just too hard to stay committed and devoted to a relationship with an idea. We make money a person instead of an idea so that the relationship will stick.

Eric Van Der Hope: There are many roadblocks on the way – on the journey of writing, authoring and publishing books. How do you get rid of these obstacles?

Morgana Rae: Well, first of all there are inner and outer obstacles and I guarantee you that you will encounter both! What helps me with the inner obstacle is having a really big juicy WHY for getting the book done.

My first book and info products CDs had been percolating in my mind for years, and I still wasn’t doing anything with them… until a giant speaking engagement dropped in my lap, and my reaction was, “Hooray! Oh, SH*%!” Because I didn’t have anything to sell, and I knew I needed it. I only had weeks to put together this book that I had been taking notes on and writing for years and years. I came out with the first draft, which was full of flaws and not perfect, and people loved it anyway. Then I just kept making it better and making it better over the years, and selling it and honing it. Finally it became finished enough that agents and publishers became interested, and I’m publishing it for real for the first time in January. I’m doing this big Amazon launch on January 23, mostly because there’s been such a demand for the book globally that I needed to publish it so that people in Australia, New Zealand and Norway could get it without paying $40 or $50 dollars in postage and waiting months and months and months.

And, you know what? Everything that could go wrong has gone wrong! Set up delays. Crazy formatting challenges. It’s endless. And so what! That’s life! How do you overcome the obstacles? You have to WANT to overcome the obstacles, and stop being afraid of obstacles. Have your tantrum for 30 seconds, and then find the opportunity.

Because that’s life. That is really the secret of my success: turning lead, the things that you don’t want to happen, into gold; and making everything better because of the challenge, the mistake, the “whatever” that happened.

Eric Van Der Hope: How to Set Fees?

Morgana Rae: The first step is to stop making money the enemy.

I know that sounds weird, because people don’t consciously think that money is an enemy. But every single time in your life you’ve said, “I can’t afford it,” or somebody told you that they couldn’t afford to give it to you, or there wasn’t enough money, money became the bad guy. Money became the scapegoat, the monster, and the obstacle between you and what you wanted; whether it was what you wanted to have, or what you wanted to do, or who you wanted to be. All the times you did things you didn’t want to do, to make money, money was the bad guy. Like a slave driver. So first you have to change your relationship with money.

This is the focus of the first part of my “Financial Alchemy” book. When you get rid of the monster, there are great things that you can do with your new relationship with money.

When I want to set my fee, I ask new, personified Money “Honey” what I should charge. I have found that MORE people want me, and MORE people come up with my higher fees than when I was charging less. My fee goes up every year.

For this to work, your fee has to feel fair and congruent to you. Higher fees happen naturally when you get a healthier relationship with money, and when you get more confidence in yourself and more self-worth. You get really clear on the benefits that you give to others. Your feeling of what is fair gets bigger and bigger and bigger.

Charging too little starts to feel bad physically. It starts to hurt. It feels like you’re betraying yourself. In fact my clients tell me they feel like they’re lying when they charge too little. It becomes too difficult and too painful to undersell themselves.

My client Athena Burke gradually raised her rates from $125 an hour to $10,000 a month over the course of just five months, because her new relationship with money kept nudging her to set a higher price point. Every month she’d ask her “Money Honey” what he wanted her to do, and she’d follow his instructions and raise her fee again. It was scary, but she did it! And she had a waiting list of people wanting to work with her at the higher fees.


I hope you enjoyed this interview with Morgana Rae and that you’ll check out her book Financial Alchemy: Twelve Months of Magic and Manifestation at

Here’s why:

Money, Love & Magic Telesummit!

Summit Banner

Morgana’s 3-Day Telesummit on “Money, Love & Magic” featuring 10 International Speakers

Teleseminar Speakers

The Featured Teleseminar Speakers

11 Money, Love & Magic Mentors Share Their Wisdom on this
FR*EE 3-Day Online Event
January 15th, 16th & 17th, 2013
12pm Pacific/3pm Eastern/8pm UK

Book your place FREE at:

Over the course of 3 days, Morgana and her guests will be exploring how unlock your magical powers of manifestation to attract money effortlessly by putting LOVE first.

Here’s Morgana’s wonderful guest line-up:

  • Morgana Rae – Coach, speaker, author of Financial Alchemy: Twelve Months of Magic and Manifestation
  • Lynn Serafinn – Coach; marketer; author of The 7 Graces of Marketing
  • Bob Doyle – Author; CEO of Boundless Living, Inc.; Teacher in The Secret
  • Chris Howard – Author; philanthropist; founder/CEO Academy of Wealth & Achievement; CEO of Million Dollar Mastermind
  • Noah St. John – Author; trainer; creator Inner Game of Success; media personality
  • Mali Apple & Joe Dunn – Relationship coaches; authors; founders of Soulmate Experience
  • Cynthia Kersey – Author; speaker; founder non-profit UNSTOPPABLE Foundation
  • Jeffrey Van Dyk –Conscious business movement leader; found Expansion Lab
  • Debra Poneman – Law of Attraction leader; Founder Yes to Success Seminars
  • Debbie Bermont – Author; business growth strategist; transformation agent

This special 3-Day telesummit is Morgana’s FR*EE gift to you to celebrate the launch of her book, Financial Alchemy coming out on Wednesday January 23, 2013.


When you buy Morgana’s book on Wednesday January 23, 2013, Morgana would like to give you the MP3 downloads of the Money, Love & Magic telesummit.

PLUS . . .

You’ll also receive a complete library of beautiful personal development gifts from authors, speakers, coaches and other enlightened professionals from around the globe including one from me:

Niche Sourcing: An *Exclusive* Supplemental

To claim your FREE pass to the Money, Love & Magic Telesummit! and read about the free gifts, go to:

Thanks for reading! As usual, please feel free to share your comments and thoughts below. I love reading your feedback.

AND . . . be sure to follow Morgana tomorrow when the next stop on the Virtual Blog Tour is Krystalya Marie’, who will be interviewing Morgana on why smart/skilled people get stuck around money? Why living a charmed life is not egocentric? And money getting in the way of love? . To visit that “stop” on the tour, go to



Eric is a #1 International Bestselling Author, Ghost Publisher & Book Marketing Coach. He helps struggling content creators navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. More specifically, Eric helps writers, bloggers & authors find their tribe, build their platform, share their message & make a difference by transforming their message into a bestselling book. Hundreds of authors have benefited from his advice by publishing their own books successfully.

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