Eric V. Van Der Hope

There is a common phrase that’s used that couldn’t be further from the truth when it’s related to the topic of purchasing books:

“You can’t judge a book by it’s cover”.

But can you . . . ??

When it comes to purchasing a book, for the most part people DO JUDGE the book by it’s cover!

And this is why it’s so important you design a book cover with the proper format and effective copy that ‘talks’ directly to your target market.

A good book cover will sell the book, even if the book is a piece of crap! Really, I’m not kidding . . . !!

Your book cover is what will sell your book, whether you think so or not. You may have even experienced purchasing a book after having read the front and back cover then discover after reading through it a bit that it wasn’t what it ‘advertized’.

Doing the proper research by visiting your local library and or bookstore and comparing similar books, then hiring a good book designer that’ll take your concept/idea/design and convert it into a physical cover, there should be no reason why you wouldn’t be able to create a professional looking cover.

With the proper formatting and color, the effective use of a catchy title and sub-title, the proper use of testimonials/reviews on the front and or back cover, a few bullet point copy that’ll trigger an emotional response from the potential customer, perhaps a picture of the author . . . all of these contribute to an effective book cover marketing strategy.

I know of both authors and publishers who have simply re-designed their book cover (but didn’t change the content of their book) and experienced a complete 180 degree improvement in book sale results!

By putting extra effort into the design of your book, you’ll probably without a doubt notice a surprisingly positive result.

So let’s re-visit the title of this book marketing lesson:

“Book Cover Marketing – An effective Book Marketing Strategy?”

Answer: Absolutely!!