Category Archives: Book Marketing

Posted on

Start Marketing Your Book Even Before It Is Done

by

Lisa Shultz

Lisa Shultz

It’s never too early/soon to start marketing your book . . . so develop and implement a marketing plan months before the launch of your book. I’ll go as far as suggesting your marketing should begin when you first put pen to paper!

However, marketing doesn’t stop once the the book has been released, but requires consistent attention well after.

The following article from Lisa Shultz titled: “Start Marketing Your Book Even Before It Is Done” discusses this further.

It’s a great read and hope you feel worthy of sharing this with your friends and or fans:

http://tinyurl.com/Market-Before-its-Done

 

Posted on

What’s My favorite Social Media Platform?

by

What’s My favorite Social Media Platform?

My choice is Facebook ofcourse!

Since this day is about choosing a social media channel, I wanted to share with you guys an article I recently shared with my friends/fans. And it really fits well with our Daily Challenge/Assignment. 🙂

Ask yourself these questions:

  1. How effective is your marketing?
  2. Are you taking advantage of social media?
  3. What else is out there apart from Facebook, Twitter, LinkedIn?

There is much more!

Zachary Sniderman

Zachary Sniderman

The following article written by Zachary Sniderman titled: “40+ Essential Social Business Resources” will provide a list of resources that’ll help you with your book marketing and or business needs.

http://tinyurl.com/40-Social-Business-Resources.

Obviously, we cannot use all of these platforms, but pick a couple that best fit your needs and that helps you reach your audience most effectively. Please feel free to share this with your friends/fans.

Posted on

Anatomy of an Amazon Bestseller Launch

by

Marnie Pehrson

Marnie Pehrson

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The fourth expert speaker of the conference was Marnie Pehrson. Achieving a “Bestseller” can potentialy change everything. The status of a “Bestseller” can help with credibility as well as recognition as an expert in your niche/genre. However, it’s becoming more and more difficult to achieve. However, Marnie will share how she was able to get her book to the status of #1 Amazon Mover and Shaker as well as how she achieved a #1 Bestseller in two Amazon categories. If you use the same strategies she ‘put in play’, it could dramatically improve your chances for bestseller success.

Marnie’s topic was “The Anatomy of an Amazon Bestseller Launch for Print and Kindle Books”. If you missed her presentation, here’s a brief synopsis:

Marnie explained how “Content might be King but your list is the Key to the palace door”.

The following are just 2 of the methods she focused on during her presentation:

1 – List Building should be a priority in the Marketing Plan/Strategy. It should be one of the first things you should be working on before your book even gets published.

2 – Building your Community, Your Tribe and/or Fanbase is extremely important and should be the top of your priority list. By buidling/creating a relationship with your fanbase prior to publishing it’ll give you a foundation/platform for folks to reach out to or go to once you start launching your book.

Here are a few tips Marnie shared on how to Build Your List:

  • Send a free offer to your potential readers and/or fans & ask them to share the information and opportunity out to their list and/or friends.
  • Use the ‘power’ of Social Media by sharing the information about the free offer via your Facebook, Twitter, LinkedIn Pages & other social media platforms.
  • Create a Win-Win-Win Situation . . .

You can read/learn more about this here (summarized by Christina Meade of Zoom Moving Pictures):

http://www.bookmarketingalliance.com/amazon-bestseller-shares-her-secrets-to-book-launch-success/

Not sure where to start? Marnie suggests following her #1 Action Step here:

http://www.bookmarketingalliance.com/marnie-pehrsons-1-action-step/

If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still be able to attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions, cannot attend the Summit/Conference or you may have missed it all together, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link: http://tinyurl.com/Digital-Publishing-Conference

Posted on

No Need to Pack for a Virtual Book Tour

by

Sandra Beckwith

Sandra Beckwith

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The third expert speaker of the conference was Sandra Beckwith. She shared how many authors realize that they should use a virtual book tour (also known as “author blog tours”) in their book marketing and promotion plan, but don’t know where or how to start. Others are intimidated or overwhelmed by the process. Sandra will help de-mystify this process and show how easy it really is.

Sandra’s topic was “No Need to Pack for a Virtual Book Tour” & she covered 4 topics. If you missed her presentation, here’s a brief synopsis:

1 – The advantages of Virtual Book Tours vs. the Traditional ‘In Person’ Book Tours:

  • Can reach a larger targeted audience.
  • Virtual Tours will continue to ‘tour’ even after it ends, as long as the websites continue to share the info ‘live’.
  • No travel necessary.
  • No travel expenses.
  • No dressing up.
  • and much more . . .

2 – Planning a Virtual Book Tour.

3 – Places to Start Your Research.

4 – Creating a Win/Win with Your Hosts.

You can read/learn more about this here:

http://www.bookmarketingalliance.com/essential-tips-for-your-virtual-book-tour/

Not sure where to start? Sandra suggests following her #1 Action Step here:

http://www.bookmarketingalliance.com/sandra-beckwiths-1-action-step/

If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still be able to attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions or cannot attend the summit/conference, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link: http://tinyurl.com/Digital-Publishing-Conference