Category Archives: Digital Marketing

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5 Ways to Have Your eBook Done By Next Friday

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Jim Edwards

Jim Edwards

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The first expert speaker of the conference was Jim Edwards. He talked about several ways to create eBook content quickly, talked about several methods of how to create eBooks and shared tips, tricks and resources that he’s personally used while publishing dozens of his own eBooks.

So If you missed Jim Edward’s presentation, here’s a brief synopsis:

Jim shared ”5 Ways to Have Your eBook Done By Next Friday.” They were:

  1. Convert your existing material into an eBook.
  2. Complete a written interview with an expert.
  3. Complete an audio interview with an expert.
  4. Hire a ghost writer.
  5. Create a “recipe” or “step” program.

You can read/learn more about this here:

http://www.bookmarketingalliance.com/make-money-with-your-ideas/

Not sure where to start? Jim suggests following his #1 Action Step here:

http://www.bookmarketingalliance.com/jim-edwardss-1-action-step/

If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions or cannot attend the summit/conference, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link: http://tinyurl.com/Digital-Publishing-Conference

 

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What You Need to Start an eZine Publication

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NewsletterStarting your own eZine can be a lot easier than you think. With just the basic necessities, all you really need to get started publishing your own paperless newsletter is a wealth of content, an autoresponder with a broadcast feature, and a website (which is optional).

Content: You can compile weeks of content in advance and slowly dispense it to your subscribers over time. For example, you can compile 100 short tips in one day and then dispense 10 tips once a week. This means that you can ultimately compile 10 weeks worth of content in just one day!

Autoresponder: Your autoresponder will be your greatest asset. You will need an autoresponder to send your mails and eZine issues to your subscribers and store your database of people subscribed to your newsletter. Some recommended autoresponders include GetResponse.com and aWeber.com however these have a monthly service. I personally use Autorespnder Plus. It’s a 1 time payment for the license which can then be installed on your website and you’ll never have to pay a monthly fee to use it.

Website: You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the 3 things you’ll need to get started on publishing your own eZine at a bare minimum. Do not underestimate how little you may need though, because several eZine publishers today succeed quite well with only an autoresponder and the content, with or without a website . . . and you can too!

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The 3 Best eZine Formats

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eZine publishers today use any one or more of the 3 most commonly used eZine formats which I’m about to describe to you in this article.

Ultimately, you’ll decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skills to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increasing your readership value, something that text eZines cannot do.

You can decorate your eZine format, change your fonts, include images, and much, much more. However, the drawback often faced with HTML eZines is that they often get trapped by spam filters before they even reach their subscribers’ inboxes.

The third and least used (but increasingly being used more and more) among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often makes up for it with quality readership.

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose one eZine format over the other, as some eZine publishers do publish in more than one format.

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Churning out eZine Content

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Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of the topic you are publishing about, the types of content can be generally divided into four categories, namely factual content, short tips, mini-stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader on the topic.

This can often be done for free depending on how you approach the person you’d like to interview and if the interviewee is sharing his or her thoughts by writing the content themselves, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!). Seriously though, both parties can each provide something of value in exchange for time and effort spent.

Now if you have money to spare, you could hire a ghostwriter to write your content for you and as a result you take the credit for the content. Recommended professional marketplaces where you can seek out ghostwriters include www.elance.com and www.rentacoder.com.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you like the idea of publishing content without having to write anything yourself, then this method is for you.