The internet is full of websites, blogs, forums, groups and other forms of media. By using these resources effectively you could market your book effectively and at little or no expense to you. By sharing your expertise and helping others you are in effect promoting yourself and your product. This can be done without selling yourself or your product directly to people, just make yourself available to help and offer advice. After a while you’ll find that people will be seeking you out more often and as a result they’ll most likely purchase your books and or products.

Regularly participate in forums and or groups that are the same genre as your book. Be helpful by offering your advice that would help the person asking the question. You are promoting yourself and or your book by simply leaving a small signature file or signature box at the end of your reply.

Marketing yourself and or your book via Guest blogging applies the same way. Look for well established bloggers preferably in your genre, and ask if you could be a guest blogger on their blog/website. Some will accept, some will not. Many website/blog owners are looking for legitimate people who can add fresh content to their site for their readers/subscribers to review. For the most part these website and blog owners will allow you to use a signature box at the end of your article. Readers that find your information useful will usually follow your links to your site and as a result this further exposes your book (in a good way) and thus increases the chance of selling more copies of your book.

Taking advantage of specific internet groups, like Google groups, including Yahoo Answers, will also work in a similar way. By answering the poster’s questions you’ll get the proper exposure and for the most part you’ll get targeted traffic via your signature file to your book website.