Sandra Beckwith

Recently I had the pleasure of attending Dvorah Lansky’s 4th Annual Book Marketing Conference Online. This year’s theme was: “Digital Publishing Virtual Summit”.

Dvorah brought together authors, writers, publishers, speakers, coaches, VAs, entrepreneurs, and book marketing experts from all around the world & provided participants an opportunity to listen, learn and interact with the speakers.

The third expert speaker of the conference was Sandra Beckwith. She shared how many authors realize that they should use a virtual book tour (also known as “author blog tours”) in their book marketing and promotion plan, but don’t know where or how to start. Others are intimidated or overwhelmed by the process. Sandra will help de-mystify this process and show how easy it really is.

Sandra’s topic was “No Need to Pack for a Virtual Book Tour” & she covered 4 topics. If you missed her presentation, here’s a brief synopsis:

1 – The advantages of Virtual Book Tours vs. the Traditional ‘In Person’ Book Tours:

• Can reach a larger targeted audience.
• Virtual Tours will continue to ‘tour’ even after it ends, as long as the websites continue to share the info ‘live’.
• No travel necessary.
• No travel expenses.
• No dressing up.
• and much more . . .

2 – Planning a Virtual Book Tour.

3 – Places to Start Your Research.

4 – Creating a Win/Win with Your Hosts.

You can read/learn more about this here:

http://www.bookmarketingalliance.com/essential-tips-for-your-virtual-book-tour/

Not sure where to start? Sandra suggests following her #1 Action Step here:

http://www.bookmarketingalliance.com/sandra-beckwiths-1-action-step/

If you used any of these methods, feel free to share what you did by leaving your comments/reply below. What method did you use & was it effective?

It’s possible you may still be able to attend the free workshops by listening in live to the scheduled sessions. There are also replays of each session for up three hours. However, if you miss the sessions or cannot attend the summit/conference, you still have the opportunity to become a gold or platinum member which provides you with access to all session recordings, and more! To learn more about how you can get access to this “evergreen” resource, use the following link: http://tinyurl.com/Digital-Publishing-Conference