News Release: September 23, 2008 – ‘Mastering Niche Marketing’ now available from Amazon.com

Wow!! I’m really, really humbled . . . ! Why?

To all of you who had confidence and trust in me for being able to share the information that I’ve learned over the past 8 years in business online and turning it into a comprehensive book on niche marketing!

Many of you have purchased my book and sent me thoughtful emails about my book ‘Mastering Niche Marketing’, and I’m truly happy that it has had the effect on you that you expressed and wish you much success in your endeavors to become better entrpreneurs.

To those of you who haven’t taken the ‘plunge’ or are simply sitting on the fence . . . undecided about buying my book, you’ve got nothing to loose by buying my book – I guarantee you’ll love it!

O.k. . . . for those of you who need a little push to decide, let me make it easier . . . ! Right now, Amazon.com has discounted my book at 21%! I will further discount my book another 32% or so – so you can get the book for over half off if you choose to purchase my book through Amazon.com right now! However, in order to qualify for this additional discount, you must return to my website after purchasing my book and enter the Amazon receipt number . . . that’s it! Confused . . . no worries, just surf over to my website and it’ll be explained in more detail!

Obviously, the name of my website is the name of my book!

Here ya’ go:

http://www.MasteringNicheMarketing.com

I sincerely wish all of you success in life and in business,

Eric

Prepare Your Business: First steps to profits

When it comes to Internet Marketing, or any kind of Marketing, there are certain things that MUST happen BEFORE any sales or money can be made.

Initially you’ll need to prepare yourself mentally and practically before you start your venture. You’ll need to set up your Business Plan, with all of its different components. Briefly, this would include preparing a Marketing Plan, explaining what your product is and how you will sell it. Then you’ll need to develop a Strategic Plan that includes your Mission Statement. And don’t forget a Financial Plan that contains how much you need to spend to how much you expect to generate – in profits.

This may seem like a lot of hassle, but success . . . will be illusive without these firm, concrete foundational blocks in place.

After all, it’s only after you’ve done these things, that you can then begin to take the actions needed that will bring you profits; things like finding the proper places to promote the product you’ll be focusing on, etc.

You’ll need an attitude of willingness and patience when you are first starting out. Most of all, you’ll need to adopt and keep a positive outlook for yourself and your business. You can do this by writing down your goals. Make sure your goals are consistent with your values, so you will be able to reach them. As you reach each goal, you will build your positive attitudes more and more. These goals will actually become part of your Business, Marketing, Strategic, and Financial Plans.

You should name your business and set up a legal structure for your business with the help of a qualified Attorney and/or Legal Professional. They can also help you in determining what Business/Sales licenses are required, if any.

You’ll want to find, define, or create a product to sell; something that you believe people will want or need. Think about your own passions and hobbies to try to determine what others might be most interested in. Just look around at people like Tiger Woods and you’ll quickly see how powerful it is when you tap into something you love to do and find a way to make money with it.

Next, you’ll need to find the correct places to promote it, the places that people in that niche actually spend some of their time in. Because it is only then, that you can begin to attract them and get them interested in purchasing whatever it is that you’ll be offering.

‘Niche Sourcing’ is a method of generating cash flow that is truly ingenious! It’s one of those things that seem completely obvious once you’ve learned about it. But, it’s easy to miss it until it has become a part of your normal thinking process.

Not until you have completed these fundamental, yet crucial steps adequately, will you have a real chance at making sales and profits for yourself. Matching a product promotion directly to the right potential prospect is not just something that ‘should’ be done. It is in fact – what MUST be done!

I strongly believe that having this information will smooth the process for new, aspiring marketers to get off to the right start. And maybe it will help turn a few struggling ‘seasoned’ marketers, who haven’t taken these steps, to turn their businesses around.

I’ve seen too many marketers make the mistake of not choosing a specific and defined niche to promote to before moving on in their campaigns. And this has led to their ultimate discouragement and failure to make it in this business.

Having a thorough understanding of this short and to the point series of concepts, I expect to see more and more people become successful affiliate marketers. And even more people achieving and enjoying the dream of living the highly desired successful Internet Marketer’s lifestyle as well.

This is just a brief outline of the first few steps that are necessary to implement in order to create and maintain a successful Marketing Business, particularly in an Internet Marketing Business.

For an in-depth look at how to complete these steps, click on the link below for a free report: http://jasonoman.com/Exclusive.pdf

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Jason Oman is the co-Author of #1 best-selling, “Conversations with Millionaires” and President of Money Systems Technologies, Inc., a marketing firm that focuses on wealth building, book marketing, author publicity and writing resources. Discover the Secrets For Yourself At: http://jasonoman.com/Exclusive.pdf

What Is Niche Marketing, and Do I Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion’s den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league. Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

Best Internet Marketing Solutions Without Overspending

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.